Identity system and art direction for acclaimed british fashion designer Jamie Bruski Tetsill.

The Identity system was created by taking all the characters from his name and stripping them back to basics, creating pure geometric forms and shapes. This was developed to portray his ethos as a designer with a back to basics philosophy that utilises geometric forms and structures with playful results. The system was Implemented in such a manner in keeping with the process's behind the development of Jamie's work . Design implementation was carried out on stationery, lookbook, tape, posters and website.

Shown here are a selection of the geometric shapes which make up the system.

Photography:
Stephen Kearney

Art Direction:
Jamie Bruski Tetsill & Pete Rossi